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After a recall in January 2010, Toyota's social media team decided to address the situation head on, with Digg.
http://mashable.com/2011/09/01/toyota-digg-recalls...
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How Toyota Used Social Media To "Digg" Itself Out of a PR Nightmare. mashable.com — After a recall in January 2010, Toyota's social media team decided to address ...
http://digg.com/news/story/how_toyota_used_social_media_to_digg_itself_out_of_a_pr_nightmare...
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How Toyota Used Social Media To "Digg" Itself Out of a PR Nightmare
http://mashable.com/follow/topics/digg...
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![[More from Mashable: How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare] Is this a car? Is it a smartphone? Is it a gaming machine ...](http://open.thumbshots.org/image.aspx?url=http%3A%2F%2Fnews.yahoo.com%2Fcar-future-toyota-fun-vii-pleasure-palace-wheels-114944325.html "Car of the Future: Toyota Fun Vii Is a Pleasure Palace on Wheels ...")
[More from Mashable: How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare] Is this a car? Is it a smartphone? Is it a gaming machine ...
http://news.yahoo.com/car-future-toyota-fun-vii-pleasure-palace-wheels-114944325.html...
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![[More from Mashable: How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare] The show has proven to be immensely popular over the years, with ...](http://open.thumbshots.org/image.aspx?url=http%3A%2F%2Fnews.yahoo.com%2Frip-diggnation-end-video-era-163858046.html "RIP Diggnation: The End of a Web Video Era - Yahoo! News")
[More from Mashable: How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare] The show has proven to be immensely popular over the years, with ...
http://news.yahoo.com/rip-diggnation-end-video-era-163858046.html...
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How Toyota Used Social Media To "Digg" Itself Out of a PR Nightmare. mashable.com — After a recall in January 2010, Toyota's social media team decided to address the ...
http://digg.com/jgardner_digg...
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... social media can play a large role in public relations ... itself, you can see that Toyota already had a social media ... PR nightmare. Size doesn’t matter. This Toyota ...
http://prandsocialmedia.wordpress.com/2010/02/05/toyota-recall-spin-social-media-a-pr-crisis-case-study-in-the-making...
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... the social media marketing efforts Toyota has been doing on Digg ... handle a huge PR bungle. The bottom line is Toyota figured out ... And I think Toyota use social media ...
http://jeffbullas.com/2010/05/04/how-toyota-reached-105-million-readers-with-its-social-media-marketing-campaign...
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How Toyota Used Social Media To "Digg" Itself Out of a PR Nightmare mashable.com/2011/09/01/toy… via @mashable 11:51 AM Sep 1st, 2011 via Tweet Button
http://twitter.com/AppealMedia...
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... realized that as a company, Toyota was not very good at talking about itself ... CEO, Jim Lentz, went on Digg to ... Luckily, Toyota used social media in the correct way ...
http://smartblogs.com/social-media/2011/03/23/andys-answers-how-toyota-used-social-to-build-brand-advocacy-during-a-crisis...
